My Secret Tools

“Rob, what tools do you use to build your online business?”

I’ve heard this question many times – so here’s a small list of all the tools I use to grow my side hustle …

But first a quick note – although this page contains affiliate links, I’m not only recommending these tools to make some money through small commissions but because they are genuinely helpful and useful. Please avoid spending money on these products unless you believe they will help you achieve your business goals.



MailerLite is the easiest email marketing tool out there that (almost) nobody is talking about. I used Mailchimp for several years, but since I’ve discovered MailerLite … there’s no turning back.

I use MailerLite to grow my audience, build landing pages, and automate my emails. The cost-benefit ratio is epic and its UI is very intuitive. Besides that, MailerLite provides killer features like the “Resend”-button and split-testing.

If you’re an email marketing beginner, MailerLite is probably your best choice. As long as you have less than 1000 subscribers on your email list, you can use MailerLite completely for free (including the automation features!).

Sales Funnel


In my humble opinion, a quiz is the best lead magnet to grow your email list exponentially. Nothing beats personalized advice.

I build my quiz funnels (like this one) using Outgrow. Their price is more than fair, the software is easy to use, and the support is just awesome. Besides quizzes, Outgrow lets you build other no-code tools like calculators or surveys.



I’m in love with Medium since day 1. It’s my #1 source for inspiration, education, and motivation. The Medium community is smart and open-minded, and I get paid a few hundred bucks per month doing what I love (writing).


Seeking knowledge can be exhausting. To manage my racy thoughts and endless ToDos, I use one single web tool called Notion (no affiliate link). It’s more flexible than a typical ToDo-app and has amazing pre-built templates. I think it’s pretty safe to say that I’ll never need another knowledge app.

Website Hosting


If you’re a non-techie who wants to host his blog or website, Siteground is a great choice. They will do the heavy lifting for you, including security updates, bug fixes, and tech support.

Before using Siteground, I hosted my WordPress blog on Bluehost. But Siteground’s cost-benefit ratio is far better. And if you’re into SEO, Siteground’s website speed will boost your SEO results.

Digital Ocean:

DigitalOcean Referral BadgeIf you know how to manage a basic Linux system, I highly recommend Digital Ocean for your website (or app). It’s a cloud provider with reasonable prices and a simple yet powerful UI (setting up my WordPress blog took me 2 hours).


Ryan Levesque:

I’m not a huge fan of business books, but Ryan Levesque’s stuff is different. He has the unique ability to turn complex business topics into practical step-by-step methods:

  1. His ASK-Method helps entrepreneurs to discover what their customers truly desire.
  2. His Choose-Method answers the single most important decision before starting any business: “what’s the right market for me?”

Feel The Fear & Do It Anyway:

Success is 80% mindset. And boosting your mindset has everything to do with managing your fears – be it in business, personal relationships, or in your dating life.

Feel The Fear & Do It Anyway is the most practical book I’ve ever read on facing fears. It shows you exactly what’s happening inside your body when you’re feeling anxious or scared. And then you’ll discover a step-by-step system to resolve these unpleasant feelings.


*This page contains affiliate links. That means that if you make a purchase after clicking on a link I may earn a small commission at no extra cost to you. *


*Notion and the Notion logo are trademarks of Notion Labs, Inc., and are used here with permission. *